More than 60% of NetPlus Alliance distributors reported strong sales increases in the final quarter of 2025, and more than 80% expect growth this year, according to the buying group’s latest quarterly “Industry Outlook” report.
Of the NetPlus members participating in the group’s Q4 survey, 25% reported year-over-year sales growth of between 3% and 7%, and 38% saw growth of 8% or higher. One-quarter posted roughly flat sales in the quarter, and 12% reported sales declines of at least 3%.
Members’ purchases from NetPlus Alliance suppliers and wholesalers, meanwhile, were up by 8% in the final quarter of the year.
More than 80% of NetPlus distributors also expect sales increase of at least 3% in 2026 — including 30% that project gains of more than 8%.
In addition, the report highlighted NetPlus distributors’ efforts to bolster profitability this year, from business expansion and adding sales staff to “more creative strategies,” such college internship programs and “digital self-service options” for customers.
“NetPlus distributor members continue to demonstrate their commitment to strategic growth with our supplier partners year over year,” NetPlus President and CEO Jennifer Murphy said in a statement. “I’m looking forward to supporting our members as they reach the incredible heights they’re forecasting for 2026, now equipped with tools like our updated group benchmarking figures.”
