First published in 1911, Industrial Distribution quickly established itself as the leading resource for executives and decision-makers in the industrial supply channel. As global commerce expanded and new technologies reshaped how products are sourced, sold, and delivered, ID evolved to meet the changing needs of the distribution market. For more than a century, Industrial Distribution has equipped leaders with the insights, data, and analysis they need to navigate disruption, scale operations, and compete in an increasingly digital, dynamic marketplace.
Industrial Distribution Print Magazine
Backed by a century-long print legacy, Industrial Distribution’s print magazine remains a cornerstone of the industry. Published six times per year, the print edition reaches over 30,000 decision makers including CEOs, presidents, general managers, and sales leaders from more than 20,000 distributor companies. From the exclusive Big 50 List and Survey of Distributor Operations to deep dives on e-commerce, pricing, and tech adoption, each issue provides in-depth, actionable editorial that’s distributed directly into the hands of industry leaders.
Leadership, Mission and Audience
Industrial Distribution is the authoritative voice for professionals operating at the intersection of product movement, channel strategy, and supply chain execution. The editorial team is led by Anna Wells, a veteran writer who has covered the distribution industry for more than 15 years.Â
Editorial Focus
The ID editorial team delivers daily coverage of topics vital to industrial distributors, such as:
- M&A updates
- Pricing strategy and margin management
- Sales organization modernization
- E-commerce and ERP transformation
- Legal, HR, and workforce best practices
Signature editorial features include the Big 50 List, Salary Report, Survey of Distributor Operations, and The Guide to the Modern Sales Organization.
Opportunities to Partner with Industrial Distribution
We offer a range of tailored marketing and lead generation solutions to help partners reach a high-value audience across digital channels. Opportunities include:
- A daily email newsletter with industry-leading open and click-through rates - Example
- Smart Engagement: combines AI-driven targeting, omnichannel distribution, and real-time analytics to maximize content impact, generate leads, and boost ROI for industrial marketers.
- Website display ads
- Single and multi-sponsored email deployments
- Customized newsletter deployments
- Specialized video formats - Example
- Video ads and pre-rolls Example
- Video and audio podcasts - Example
- Content creation, including whitepapers, eBooks, infographics and video
- Custom research
- Resource guides
- Multiple sponsorship opportunities
For more information please contact [email protected].Â
Content FocusÂ
Industrial Distribution has been providing leading information to distributors for more than 100 years. Our editors are dedicated to reporting information that is valuable to industrial distributors and providing marketers with a trusted platform for reaching key customers. When you market with Industrial Distribution and its online products, your message is aligned with the strongest and most trusted name in the business.
Industrial Distribution’s subscribers comprise management titles: CEO, owner, chairman, president, vice president, treasurer, general manager, operations manager, branch manager, purchasing manager/buyer, and key sales personnel, located at more than 20,000 distributor companies of all sizes.Â
Contributions & Press ReleasesÂ
We're happy to accept and review potential contributed editorial for Industrial Distribution, as well as receive company and product press releases and news. Contributions are welcome from anyone with expertise or insight into the inner workings of industrial distributor operations, their market or how wider political/economic situations affect these distributors. To learn more about what we're looking for, see our guidelines below or contact Executive Editor Anna Wells at [email protected] or Editor Andy Szal at [email protected].
For product announcements, please contact Editor Andy Szal at [email protected].Â
Editorial GuidelinesÂ
The following Contributor Guidelines should be considered when submitting articles for review.
- Generally, submissions should be under 1,200 words, though ID editors can be contacted if authors would like to submit a longer piece.
- Submissions should be sent as a Word Document.
- Each submission should include the author name, title and affiliation. Up to 50 words of ‘about the author’ information can be included.
- No AI-generated content will be accepted.
- Please include a headshot of the author, hi-resolution if possible.
- Accompanying imagery is also welcome, and the higher resolution, the better.
- Exclusive pieces will be given priority, so please let us know if your article has previously been published elsewhere.
- Submissions should be written with an industry-wide perspective and not be promotional for any one product or company. Any promotional language will be edited.
- We reserve the right to edit the piece as we see fit, but we’re also happy to pass on a final draft to the author before it appears on the site.
- Because we publish new content every day, there’s no hard deadline for submission. However, we do reserve the right to publish the piece in accordance with our production cycle.
If you are having trouble with this site, please send an email to david(at)ien.com explaining your problem, and we'll reply with answers.
Snail mail:Â
Industrial DistributionÂ
199 East Badger Road
Suite 100
Madison, WI 53713